Branding of Cigarette: Mislead the Human

Subtle branding on cigarette packets is misleading smokers into believing some products are less harmful than others. A survey in UK has released this information.

Products branded "smooth", "silver" or "gold" are generally believed to be healthier and easier to give up. But when shown plain packs the false beliefs disappeared, University of Nottingham researchers discovered this. 

EU rules ban any claims that some cigarettes are safer than others.

Participants in the study were shown pairs of cigarette packs and asked to compare what they were like, or what they assumed they would be like, in terms of taste, tar levels, health risk and attractiveness, how easy they would be to give up and how attractive they would be to someone choosing to smoke for the first time.

           

The results from 800 adult smokers and 500 teenagers from UK also showed that lighter-colored packaging led people to believe the cigarettes had a lower tar content or were generally less harmful.

More than half of adults and teenagers reported that among the eight brands they were shown those labelled "smooth" were less harmful than the regular variety.

Marlboro packs with a gold label were rated as having a lower health risk by 53% of adults and easier to quit by 31%, when compared with the Marlboro packs with a red logo.

When shown packs where the branding had been removed, false beliefs about the risk of harm or addiction dropped significantly. 

But this is not true that cigarette is safer than others. Every  brand is harmful for us, for the environment.

We, all should make a promise that “We will not take any Cigarette from now”